"There will be 1.7 billion unbanked customers with mobile phones by 2012. From the research we believe that mobile money has the potential to deliver up to US$5 billion in direct revenues for mobile operators by 2012 on the basis of being adopted by up to 364 million unbanked customers." (CGAP & GSMA, Mobile Money Summit 2009, Barcelona).
The Creova technology solutions offer mobile operator new services to increase revenue and create loyalty. The solutions allow the mobile operators:
- Exploit their channels to propose mCommerce services to their customers, and possibly go further by offering partnerships to banks and other interested enterprises.
- Improve traffic and capture new sources of revenue with the commissions generated by different types of transactions.
- Succeed in recruiting and keeping new customers through targeted marketing operations and sticky services.
- Establish effective loyalty programs and benefit from better customer knowledge and personalised services.
